ONLINE PRIVACY POLICY

Loomis Lodge & Lake Fork Guide Service is strongly committed to protecting your privacy and providing a safe online experience for all our users. This Privacy Policy applies to information collected online through Loomis Lodge & Lake Fork Guide Service's Web site, which includes all of the RickLoomis.com Guide-Sites and governs online data collection and usage by Loomis Lodge & Lake Fork Guide Service. Please read the complete Loomis Lodge & Lake Fork Guide Service Online Privacy Policy below and contact us if you have any questions.

What We Do with Collected Information
Use of Cookies
Use of Web Beacons
Controlling Your Personal Information
Security of Your Personal Information
Children's Privacy
Changes in Corporate Structure
Visitors Outside the United States
Changes to Our Privacy Policy
Contact Information

COLLECTION AND TRACKING OF PERSONAL INFORMATION

So that we can provide you with the most efficient and enhanced service, we request information about you. We collect personally identifiable information such as names, email addresses and demographic information such as age, gender and zip code. We also may collect your IP address, browser type, domain name, access times and referring Web site address. This information is collected both during registration on a site or in response to specific requests, for example when signing up for a newsletter, entering a sweepstakes or contest or answering a survey.

Sometimes we will give you the opportunity to opt in to offers from third parties not affiliated with Loomis Lodge & Lake Fork Guide Service. If you decide to accept these offers, we will provide, with your consent, your information to the third party. However, you should note that this Privacy Policy does not apply to information users consent to give to third parties not affiliated with Loomis Lodge & Lake Fork Guide Service. Any information users give to another party is governed by the rules of that party's privacy policy, which may differ from this Privacy Policy. Loomis Lodge & Lake Fork Guide Service is not responsible for information given to other parties. Please review their privacy policies prior to providing any information to third parties.

WHAT WE DO WITH COLLECTED INFORMATION

We use personal information so that we may display custom, personalized content to our visitors and send newsletters, emails, features, promotional material, surveys and other updates to our users. A user may, at any time, opt out of receiving such information. We also use collected information to evaluate and administer our service, respond to any problems that may arise and to gauge user trends to determine what part of our services are most popular with users.

We may extend offers to users on behalf of our partners about a particular product or service that may be of interest to you, but we will never give out your name or personal information at any time without your permission. As result, although Loomis Lodge & Lake Fork Guide Service may receive a fee from our partners for this service, Loomis Lodge & Lake Fork Guide Service sends all the offers so that your personal information is never shared with any outside third party.

We may, at times, produce reports for advertisers containing aggregate information about our users such as demographic, age and online usage information. This allows us to work more closely with advertisers to provide content and offers that are most relevant to our users. We will never include any personal information of our users in these reports.

We allow users of our Web site to send articles or links by email to other parties who may be interested in them. We do not retain any email addresses (unless you are a member who already has voluntarily provided your email address) of either the sender or recipient of such articles or links after they are sent.

We reserve the right to use or disclose any information without notice or consent as needed to satisfy any law, regulation or legal request; to conduct investigations of consumer complaints or possible breaches of law; to protect the integrity of our site and our property; to protect the safety of our visitors or others; to fulfill your requests; or to cooperate in any legal investigation.

You should be aware that if you voluntarily disclose information online (whether through Loomis Lodge & Lake Fork Guide Service's services or any other service available online), personal or otherwise, that information can be collected and used by others. For example, if you use chat, forums, bulletin boards, your e-mail or if you post personal information online, you may receive unsolicited messages from others. Loomis Lodge & Lake Fork Guide Service has no control over this use of your personal information.

USE OF COOKIES

Your browser offers so-called "cookies" which, if you allow their use, store small amounts of data on your computer when you visit a Web site. Our cookies may contain personally identifiable information about you. Cookies simply assist us in tracking which of our features you like best. Cookies also enable us to customize our content according to your preferences. You have the ability to accept or decline cookies by modifying your browser and our Web sites are viewable even if you disable the cookie function on your browser. However, if you disable cookies, some advanced and customized features of our site, as well as other Web sites, will not be available to you.

Click here to view/remove all cookies placed on your computer by RickLoomis.com.

Some of the banner ads displayed in our Web sites are provided by outside companies. These ads contain cookies. While we use cookies in other parts of our Web sites, cookies received with banner ads are collected by our advertisers and we do not have access to this information. We use a reputable third party to serve some or all of the advertisements that are placed within our sites and they may use information (not including personally identifiable information) about your visits to our sites and other sites to assist in serving advertisements to you.

Some of our Web pages may contain electronic images known as Web beacons, which are also called single-pixel gifs. These images allow us to count users who have visited those pages and to deliver co-branded services. We also may include Web beacons in promotional e-mail messages or newsletters in order to count how many messages have been opened and acted upon. Web beacons are not used to access your personally identifiable information but they are a technique we use to compile aggregated statistics about our Web site usage. Web beacons collect only a limited set of information including a cookie number, time and date of a page view and a description of the page on which the Web beacon resides. Some of our Web pages may also contain Web beacons placed there by our advertising partners to help us determine the effectiveness of our advertising campaigns.

CONTROLLING YOUR PERSONAL INFORMATION

Users can also unsubscribe from any newsletters or opt out of various promotional emailings at any time by clicking on "unsubscribe" links in each of our newsletters or emails.

SECURITY OF YOUR PERSONAL INFORMATION

All Loomis Lodge & Lake Fork Guide Service employees are made aware of its privacy practices through periodic communications and training. We limit access to private and confidential data only to those employees with a specific need to retrieve this information and we store data on multiple service systems, in controlled, secure environments. To maintain the highest level of security, we conduct internal reviews of our security measures on a regular basis.

CHILDREN'S PRIVACY

Some portions of the Loomis Lodge & Lake Fork Guide Service Web site may be used by children under the age of 13. Loomis Lodge & Lake Fork Guide Service is strongly committed to protecting the safety and privacy of children who visit our Web site and compliance with The Children's Online Privacy Protection Act. .

Although, children may visit RickLoomis.com, Loomis Lodge & Lake Fork Guide Service will not knowingly collect any personally identifiable information about children under 13, including e-mail forum participation and chat rooms. Use of such activities requires initial registration by the participant. Children under 13 who wish to register are asked to have a parent or legal guardian do so for them.

CHANGES IN CORPORATE STRUCTURE

In developing our business, we might sell certain assets or the company, or parts of it, may be sold, merged or otherwise transferred. In such transactions, user information, whether personally identifiable or otherwise, may be one of the transferred assets.

VISITORS OUTSIDE THE UNITED STATES

Our Web site and the servers that make this site available worldwide are located in the United States. All matters relating to these sites are governed by the laws of the State of Texas in the United States. Any information you provide will be transferred to the United States. By visiting our sites and submitting information, you authorize this transfer.

CHANGES TO OUR PRIVACY POLICY

We will occasionally update this Privacy Policy as necessary to maintain the highest protection for our users and to comply with a changing environment. We recommend that you check the policy when you visit our site to be sure you are aware of and understand our current policy. If we make material changes to this policy or in how we will use or collect your personally identifiable information, we will prominently post such changes prior to implementing the change. We will not make changes in how we handle previously collected personal information that have retroactive effect unless legally required to do so.

CONTACT INFORMATION

If you have any questions or comments about this privacy policy please mail them to:

Customer Care
Loomis Lodge & Lake Fork Guide Service
PO Box 546
Yantis, TX 75497

Updated February 2005